If you want to learn SEO, then you’ve come to the right place. Groove’s Learn SEO hub goes into depth on various search engine optimization topics so you can become better versed with how it works and how to improve your website rankings and organic search traffic.
Below you’ll find the different categories and sections we currently have content on, however, we are continuing to expand this over time, so do come back often to learn from new SEO articles.
On-site SEO, also known as on-page SEO, refers to the practice of optimizing elements on a website to improve its visibility and ranking on search engine result pages (SERPs). The ultimate goal of on-site SEO is to make a website more understandable, relevant, and valuable to users and search engines, thereby boosting its organic traffic.
Optimizing content to align with the target audience and keyword phrase, and including all of the essential elements such as title tags, meta descriptions, header tags, and image alt text will help it perform well in search results.
Technical SEO involves optimizing a website’s infrastructure to enhance its visibility in search engine rankings.
The main purpose of off-page SEO is to signal to search engines that your website is valuable and authoritative in its field, as demonstrated by other reputable websites linking to it, users interacting with it on social media, and positive online discussions about it. These off-page activities ultimately increase the site’s relevance, trustworthiness, and authority, critical factors that search engines use to rank websites.
Local SEO for Small Businesses
If you are a local business and have a physical location or service area, local SEO becomes very important to gain additional exposure and visibility for your business.
Making sure that your SEO is done strategically is important to be as successful as possible in getting higher rankings and organic traffic. Generally, it’s always good to start with audience research to get to understand your target market. From there, doing keyword research as well as competitor research will help you to further refine your SEO strategy and inform your content plan as well.
Finally, to track the progress and performance of your SEO efforts, SEO reporting is required, to view the analytics and glean useful and actionable insights to adjust your SEO strategy accordingly for greater success.
As you start learning about SEO, it’s important to also put that into practice. What better way than using Groove SEO – a platform designed for small business owners and complete beginners to take control of their website’s SEO and start getting higher rankings and more organic traffic.