What is Local SEO Software?
The goal of local SEO software, a subset of SEO, is to improve a website’s or local business’ position in local search engine rankings. It targets users precisely who are looking for goods, services, or information in a particular region or close to where they are.
For example, below is a “map pack” of local restaurant results for someone searching for “restaurants near london victoria”:
Why is Local SEO Software Important for Small Businesses?
For several reasons, local SEO is particularly essential for small businesses. Here are just a few:
Local SEO software improves the visibility of small businesses in local search results, making it quicker for customers to find them. This greater exposure may result in more website visitors, questions, and ultimately sales.
Local SEO aims to attract consumers who are in particular looking for goods or services in a specific location. Small businesses can reach customers who are more likely to make purchases by focusing on a local audience.
Advantage Over Competition
By investing in local SEO, small businesses can distinguish themselves from competitors who might not be enhancing their online visibility for local search. They may have a significant edge in the regional market as a result.
Local SEO software is comparatively less expensive than traditional advertising channels like print, radio, and television. It enables small businesses to access a specific audience while spending less money on marketing.
Increased Credibility and Trust
Small businesses can increase their credibility and trust within their community by implementing an effective local SEO strategy. A positive brand image can be enhanced by online reviews, accurate local listings, and a high presence in local search results.
Development of Mobile Search
Local SEO software is now even more crucial due to the rise in the use of mobile devices for search. Local SEO ensures that small businesses are seen in these searches, which are frequently searched using “near me” terms as well as device location-based.
Presence in the Local Pack
The local pack is a component of the Google search results that lists nearby businesses and a map. Small businesses can improve their chances of showing up in the local pack by optimising for local SEO, which may result in increased click-through rates and more clients.
How To Optimise Small Business Local SEO Software Rankings
3 Primary Factors
Relevance is the degree to which a local company listing or website aligns with the searcher’s intentions. In other words, it involves providing the most accurate and useful results for a certain search query. This includes making sure that a small business’s online presence is optimised for the goods, services, and location-specific keywords that people are looking for in terms of local SEO.
Small businesses should prioritise the following to increase relevance:
- Incorporating local keywords into the metadata and content of websites.
- Ensuring the details of their Google Business listing, including the categories, company description, and goods and services provided, are accurate.
- Creating localised content that speaks to the demands and interests of the audience in the area, such as blog entries, videos, or guides.
The physical proximity of a local business to the searcher’s location is referred to as distance. This is a criterion that search engines like Google use when displaying local search results, providing local businesses that are closer to the user. This is based on the fact that customers frequently favour businesses with convenient local premises.
Small businesses should do the following to increase the local SEO distance factor:
- Verify and keep up-to-date the address information on their website and Google Business listing.
- Ensure that all online citations and local directories use the same NAP (Name, Address, and Phone Number) data.
- By incorporating the name of the city or neighbourhood in the content, meta descriptions, and URLs, they can optimise their website for local search.
According to search engines, a business’s authority is determined by its credibility, dependability, and level of experience. Better local search rankings can be attained by having higher authority. Online reviews, backlink quality and quantity, and online presence are frequently used to gauge authority.
Local SEO Software for small businesses should be improved by:
- Create authoritative, high-quality backlinks from regional websites that are relevant to your business, like community organisations, industry associations, and local news sources.
- Encourage customers to post reviews on websites like Facebook, Yelp, and Google. Good feedback can increase a company’s credibility and draw in new clients.
- Produce interesting, distinctive, and instructive content that highlights the company’s knowledge and competence in its field. This can help the company become recognised as an authority in the neighbourhood.
Local SEO Keywords
Local SEO Software keywords can be categorised as implicit or explicit. Implicit local keywords are related to the local context but do not specifically identify a location, whereas detailed local keywords include location-specific terms within the keyword phrase.
Small businesses should undertake keyword research, map location-specific keywords to individual location pages, and address frequently asked queries about their products or services to optimise local SEO.
Read our more in-depth article about local SEO keywords for more information.
Near Me Keywords
They are essential for local SEO since they assist search engines in verifying a small business’ existence, authenticity, and reliability. Local citations can be structured, which can be found on dedicated business listing sites, or unstructured, which can be found on websites that are not explicitly meant for business listings, such as blogs and forums.
Citations are important for growing a business’s presence on key platforms, improving local ranks and visibility in search engine results pages (SERPs), creating trust, capitalising on first-page search results, and attracting referral traffic. It is critical to have consistency in both structured and unstructured citations to provide trust signals to search engines and build customer confidence.
For example, Yelp is a popular citations site that lists businesses across different categories to make it easier to find:
Google Business Profile
Small businesses may increase their visibility in local search results and make it simpler for customers to find and engage with them online by providing important information such as address, phone number, website, and hours of operation. They can also use the platform to promote their products and services, respond to consumer reviews, provide updates, and receive up-to-date information about client interactions.
By creating a Google Business account, small businesses may have access to, customise, manage, and enhance their Google Business profile. It’s important to focus on customer involvement by responding to reviews, answering questions, and resolving problems to get the most out of this tool.
Small businesses can also utilise their profile to promote their distinctive characteristics, goods, and services, and use the insights and data offered to optimise marketing efforts and make educated decisions. By using Google Business it will help improve their local SEO and raise their exposure in search results and on Google Maps by giving accurate information, employing relevant keywords, and promoting user reviews.
Grove + Local SEO Software for Small Businesses
Groove SEO offers many powerful yet simple local SEO tools that can be used by small businesses, even if they have no prior SEO or technical experience. With its simple action-focused engine, small business owners can check off actions as they complete them in the limited time they have available each week.
Some of the local SEO software tools that Groove has include the Listings Manager enabling the user to edit and update their Google Business listing, manage their Google Business reviews, post updates on their Google Business profile, monitor their local citations, view their local SEO performance and rankings, as well as monitor and view backlinks.